Creator Program
Make cooking content. Get paid for vertical videos.
Reviewed by hand. Not everyone is accepted.
Paid test, to start
- Accepted videos, $10 each
- 20
- Follower minimum
- None
- Total for the full run
- $200
Best performers move to individual terms after.
Two ways in
Pick the sentence that sounds like you
They are not exclusive. Most people start with one and add the other later.
- Open now
I want to make short vertical videos for the app
Take the $200 test. A brief, a hook, and guaranteed payment for 20 accepted videos.
- Early access
I already make food content and want the recipe to outlive the video
Publish your recipes on Recipe Grab for free, with a profile and a QR code for the end of a video.
Track one
Open nowThe paid test
$10 per accepted video, up to $200 for twenty. The entry point, not the ceiling.
- $200
- Total for the full run
- 20
- Accepted videos, $10 each
- 21–28
- Days from first post to last
- None
- Follower minimum
If we stop the test early, every video already accepted is still paid.
How it runs
Apply and pass the account check
We look at how your recent posts are actually distributed, not at your follower count.
Get the app, examples and a brief
Hook, CTA, platform and deadline, all in writing before you shoot.
Publish in stages
One video, a check at 48–72 hours, then up to five, then the remaining fifteen.
Send analytics, get paid
Post URL, the source file without a watermark, native analytics. $10 per accepted video.
After the twenty videos
The top creators on this program are headed for
$5,000+ a month
Volume and views decide where you land. You pick which of these you are paid on.
Flat per video
A fixed rate for an agreed volume.
Flat plus CPM
Lower fixed rate, paid extra on views.
CPM only
No fixed rate, paid purely on measured views.
Whatever we land on is written down before the next run starts, not agreed in DMs.
Track two
Early accessPublish your recipes, free
Your video slides down the feed and takes the recipe with it. It does not have to.
A proper recipe page
Ingredients, steps and timing laid out to cook from, not buried in a caption.
Your profile and cookbooks
One public page collecting everything you publish, so one video leads to the rest.
A short code and a QR
Put it at the end of a video. Viewers scan or type it and land on that exact recipe.
Early access, and honest about it
The self-serve portal is not built yet, so we are setting up the first creators by hand. Your video is never downloaded or re-hosted, and every recipe links straight back to your original post.
FAQ
Before you ask
Do I need an existing audience?
No, there is no follower minimum. We do check that the account reaches real people: three of your last five relevant posts at 200+ views, or, on a fresh account, three niche videos of your own with two of them passing 200 organic views in 72 hours.
What makes a video accepted?
It follows the agreed brief and hook, shows Recipe Grab with the agreed CTA, stays public on the agreed platform for at least 30 days, carries the paid-partnership label, and has no bought views or engagement pods. One round of revisions before publishing is part of the deal, and the full criteria are in your brief.
What if one of my videos gets very few views?
Nothing happens to your payment. The base payment buys the content, so it does not depend on how a single video performs.
When do I get paid?
Payment covers accepted videos, and the method, schedule and invoicing are written into your brief before you publish anything.
Can I use a faceless account?
Yes. Faceless, hands-only and voiceover formats all work, and separate terms can apply to faceless and content-farm partners.
Who owns the account and the recipes?
It depends which route you take, and we settle it in writing before you start. On your own account, it stays yours and we never ask for your login. On a Recipe Grab brand account we set up together, the account stays with Recipe Grab. Recipes you publish always keep your credit and link back to your original post.
Can Recipe Grab reuse my videos?
On our own channels, yes: videos we paid for can be reposted and lightly edited. Paid ads and whitelisting are separate, agreed in writing for a defined period.
Do I need to disclose the partnership?
Yes, on anything paid. Every video carries the platform's paid-partnership label plus the wording named in your brief.
Can I apply from outside the US?
For publishing, yes. Paid work currently settles with creators who can be paid as a US tax person, so apply anyway and say where you are.
You bring the account.
We bring the brief.
One application for both. Tell us which one you want.